The Bulk Email Shoppers functionality ensures you can e-mail multiple shoppers even when the e-mail is not a shop offer one.
Get started on the main Admin Page.
In the Shoppers tab, under the Tools column, you can use the Shopper Bulk Email link, or simply use the QuickJump bar.
If needed, you can filter the shoppers you want to e-mail by selecting a category, or a few, and using the SEARCH button.
If you would prefer to email everyone instead, use the EMAIL all active shoppers button instead.
Going through the filtering process or using the email everyone button will open a new window, allowing you to input the desired subject and message.
The top of the Shopper Bulk Email page will let you know how many shoppers will get emailed, as well as additional details about the possible pricing. Once happy with the text entered, use the GO button to send the e-mails off.
The free email allowance is typically capped at 10,000 per month.